In today’s increasingly unpredictable, and rapidly evolving world where change can happen at lightning speed, basing important future business decisions on historic information alone can misinform decision-making and result in lost opportunities and catastrophic business failure. Thus, to make confident, reliable, and timely decisions, decision makers require information about the past and information about the future. The challenge: no one can accurately predict the future and make successful strategic commitments. The future is a range of possible outcomes, not a specific set of circumstances that will certainly come to pass. This course explores the importance of formulating strategic options and how to manage strategic uncertainty to achieve sustainable success.
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